Social Media Sweepstakes Case Study
Each Spring and Summer we plan, design, and implement a targeted and multi-tactic Social Media Sweepstakes for Pharmasave BC that – in the first year – returned 500% more entries than they’d hoped! Using Personalized URLS, we were able to achieve an 89% email opt-in rate to sweepstakes entries.
Client: Pharmasave BC
- Social Media Sweepstakes
- Sweepstakes Microsite
- Facebook Advertising
- Contest and Sweepstakes Marketing Services
- Poster Design
- Logo Design
Pharmasave Canada’s BC Head Office came to Stir because they wanted to run an online contest to further grow the Pharmasave brand online. Together, Stir and Pharmasave designed a campaign that would engage with their target market both online and in BC stores, get customers, fans, and followers excited about Spring, and give people a chance to win great prizes and receive Pharmasave coupons. The BC head office team was hoping for 2,000 entries over the course of the 1-month campaign. Instead there were nearly 12,000 unique visitors to the custom contest site, and nearly 5,000 shares.
- 11,732 unique visitors to the contest site
- 5,322 (45%) opt-ins
- 4,779 contest site visits via social sharing
Our company was looking to reach out to the social media market without creating our own social media profile, and Stir came up with an innovative solution to meet our unique needs. I was pleased with the attention to details, creativity and quick turn-around that we experienced with Stir. The campaign results far surpassed expectations, and I would recommend Stir for any social media campaign.
Pharmasave Drugs (Pacific) Ltd.